What is SIA?

Each year as SIA approaches we field the same questions from friends, family, and customers who have heard about the show. “So, I can go and get killer deals on skis and gear?” “Are you guys setting up a...

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Skiing at Loveland

Ever since our powder day in Steamboat a few weeks ago, all I want to do is ski.  The snow is falling hard and frequently, creating conditions that Colorado skiers have craved for two long, dry winters.  The timing is perfect...

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19 Hours of Outdoor Retailer

Whenever I meet someone and they ask what I do, my answer of “My husband and I own a ski shop.” satisfies their question, but it’s really pretty vague.  Until I joined Jordan on this wild adventure 5 years ago...

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