What is SIA?

Each year as SIA approaches we field the same questions from friends, family, and customers who have heard about the show. “So, I can go and get killer deals on skis and gear?” “Are you guys setting up a...

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Up And Away to Aspen

Last weekend concluded 6 straight weeks of Jordan racing and/or traveling.  It’s been a hectic month and a half and we couldn’t wait to spend some time together at home.  Then on Monday morning… “Think...

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19 Hours of Outdoor Retailer

Whenever I meet someone and they ask what I do, my answer of “My husband and I own a ski shop.” satisfies their question, but it’s really pretty vague.  Until I joined Jordan on this wild adventure 5 years ago...

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